Women make up half of the global population. However, women’s healthcare represents only a fraction of medicine’s research development, and deployment. How can we better meet women’s healthcare needs? Where should you focus your research?

According to the U.S. Department of Labor, women make around 80% of healthcare purchasing decisions, whether for themselves or their households.1 What’s more, the Femtech industry is projected to earn $1.1 billion in revenue by 2024.2 If this data is to be believed, women’s health and Femtech are not niche markets nor risky bets. In fact, these fields present opportunities for significant profit—especially if innovations are focused on what women need. The best way to find success in women’s health and Femtech is by targeting research and eventual development into areas in which women’s healthcare needs are not being met. Three main examples are maternal health, endometriosis, and menopause.

This article digs into why maternal health, endometriosis, and menopause are such good candidates for focus, taking a close look at their status—and shortcomings—to paint a clear picture of how we can better serve women. Because not only will focusing on these areas lead to profit, but it will also make a real difference in the health and wellness of women in the U.S. and beyond. Get your copy now for inspiration and motivation as you work towards Femtech innovation.

  1. General Facts on Women and Job Based Health. U.S. Department of Labor, Employee Benefits Security Administration.  
  2. Fernandez, M. Frost & Sullivan Defines Top Femtech Global Opportunities by 2024. Frost & Sullivan. Published 2020 March 3.  

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